Finance
From personal finance solutions and credit products to services that help people manage their cash flow.
Quality connectionsPowerful growth
AffArena is the affiliate network that brings Advertisers closer to Publishers, the companies and individuals who create content, build communities and run ads. Advertisers pay only when a result has been approved, and Publishers earn commission from campaigns that genuinely fit their channel.
- 700,000
- Affiliate clicks per month
- 30,000
- Approved conversions per month
Actual figures, monthly average
Strongest in finance, banking and insurance
Taking out a loan, opening a credit card or buying insurance are all decisions people weigh carefully. In these sectors, accurate information and a trustworthy approach matter a great deal, which is why AffArena puts the most effort into these three.
Banking
Accounts, cards and digital banking services that make managing money more convenient.
Insurance
Protection and financial security products, where buyers need careful advice to choose what truly suits them.
Beyond these three sectors, AffArena also runs campaigns in many other fields.
For Advertisers
Pay for the results you approve
You decide which actions are worth paying for and how they get approved. AffArena brings your campaign to the right Publishers, tracks every click and conversion by source, then reconciles the numbers with you each cycle. You pay only for results you have approved.
What AffArena handles for you
- Reach the right PublishersWe find channels whose audience genuinely fits your product.
- Know where results come fromEvery click and conversion is tied to the Publisher that produced it, so you always know which channel delivered the result.
- Approve on your termsA conversion counts only when it meets the conditions both sides have agreed on.
- Clear reconciliationThe timing and method of reconciliation are set in each campaign, so nobody has to guess.
Six pricing models
| Model | You pay when |
|---|---|
| CPACost Per Action | A user completes the requested action |
| CPSCost Per Sale | A sale is made |
| CPLCost Per Lead | A qualified lead is generated |
| CPICost Per Install | A valid app install is recorded |
| CPOCost Per Order | An order is placed under the campaign rules |
| CPECost Per Engagement | Engagement reaches a preset level |
Tracking rules and payouts are set separately for each campaign
For Publishers
Turn traffic into commission
Whether you write articles, make videos, build communities or run ads, AffArena has campaigns that fit how you reach people, especially in banking, finance and insurance.
Channels that fit
- Websites and review contentIn-depth articles, comparisons and guides that help readers understand their options.
- Creator, KOL, KOCCreative content and the trust you have built with your followers.
- CommunitiesGroups with a shared interest, where people gladly share experience and useful information with each other.
- Performance MediaTargeted promotion, optimized for the goals and results of each campaign.
What you get
- Campaigns across many sectors, strongest in finance, banking and insurance
- Six payout models (CPA, CPS, CPL, CPI, CPO, CPE) to match your channel's strengths
- Tracking and approval conditions spelled out before you go live
- Commissions reconciled on the schedule set in each campaign
Four steps, and every condition is clear from the start
Illustration of how conversions are tracked and approved, not real data.
- 1
Advertiser sets the goal
The Advertiser says exactly what it needs: what the product is, who the customers are, which action earns a reward and under what conditions it gets approved.
- 2
Publisher picks a campaign
The Publisher picks a campaign that fits its channel, reads the conditions carefully, gets a tracking link and starts promoting.
- 3
Every conversion tracked
Every click and conversion is recorded by source, clear to both sides.
- 4
Approve and reconcile
The Advertiser approves against the agreed conditions. After reconciliation, the Publisher earns commission on the approved results.
Which action earns a reward, when it gets approved, when it gets paid: all three are set out in each campaign before anyone starts.
Frequently asked questions
Advertisers ask
When do I pay?
When a result matches the model you chose, whether that is an action, a lead, a sale, an order, an install or an engagement, and meets the conditions you set. Only approved conversions incur a cost.
What decides whether a conversion is approved?
Each campaign has its own criteria, for example that the action has complete information, meets the program's requirements and does not break the rules. These conditions are agreed before the campaign runs.
Which pricing model suits my goal?
That depends on your campaign's goal and how it is measured. If you need users to complete an action, look at CPA. If you need leads, that is CPL. For sales or orders, you have CPS and CPO. CPI is for app installs, and CPE is for engagements defined in advance. The detailed conditions are agreed for each campaign.
Does AffArena work with sectors beyond finance?
Yes. AffArena runs campaigns in many different fields, and finance, banking and insurance are the three strongest.
What do I need to prepare?
Prepare your product information, customer profile, campaign goals, the action that earns a reward, validity criteria and reconciliation rules. The clearer everything is, the more closely Publishers can deliver what you intend.
Publishers ask
How should I choose campaigns?
Choose campaigns that suit your content, your audience and your channel's ability to distribute. Before you go live, read the reward model and validity criteria carefully so you know what result you need to produce.
Which channels can I promote through?
Websites, review content, social media, communities, creator channels or Performance Media can all be a good fit, depending on each campaign's rules. Read the conditions carefully before you go live.
Which sectors can I run campaigns in?
Many different sectors, with finance, banking and insurance the three strongest for AffArena. You can pick campaigns that match your channel's strengths.
Why was my conversion rejected?
Usually because the action lacked information, did not meet the campaign's requirements or broke the rules. The best way to avoid this is to read the conditions carefully from the start.
When do I get paid?
On the reconciliation schedule set out in each campaign, once your conversion has been approved.